Reintroducing a beloved icon to the new creative class

Herman Miller

Ad Campaign Creative Communications Planning Social advertising Strategic Partner Engagement

With the launch of the 25th-anniversary edition of the Aeron chair, Herman Miller recognized the need to tell the story of how behind-the-scenes innovation had improved a classic design.
The juxtaposition of the re-engineered chair’s timeless design and cutting-edge ergonomics drove the visual and tonal inspiration for the Masterpiece Remastered campaign.

The campaign revitalized audiences that were nostalgic for the original product and engaged a new class of creatives considering an Aeron for the first time.


Next-Gen Engagement

Generating a 3x increase in new site visits attributed to the campaign.

Building a New Base

Driving 77% more new customers into sales funnel.

B2B Toolkit

Engaging key sales partners by providing B2B-specific tools and assets to drive customers through the sales funnel.


Harnessing a powerful legacy to chart a new path for future growth


Ad Campaign Creative Art Direction Brand Identity & System Positioning & Purpose Social advertising

Pantone engaged us to guide a transition from a B2B focus to a consumer-minded brand that positions them as the leader in color expertise and intelligence.

We created a new logomark, “Make it Brilliant” tagline, and internal and external marketing campaigns that celebrate the brand’s past and future.

We revitalized Pantone’s Color of the Year campaign as a year-round tool of expression, charting the future of color direction and studying how color influences human thought processes, emotions and physical reactions.


Robust social engagement

Rising on Instagram to become the fifth most-popular and engaged-with account.

Campaing-driven growth

Triggering an exponential rise in the brand’s social following across Facebook, Instagram, Twitter, and Pinterest.

Powerful media impact

Generating the largest media impact in the brand’s history with 2016’s Colors of the Year.


Introducing the future of driving and mobility to the world


Brand Identity & System Communications Planning Digital Product Design Organizational Consulting

Lucid partnered with us to design their Silicon Valley showroom and headquarters to capture the company’s “spirit of California” identity and establish them as leaders in space, energy, and time.

We designed the customer experience in four main parts, taking visitors on a journey from Lucid’s origins and inspirations through tech demos, vehicle prototypes, and customization options. Branded assets, graphics, and messaging enhance the visitor showroom experience.

The showroom design’s scalability and flexibility enables Lucid to apply this prototype to sales centers as they expand into new locations and markets.

Flexible Design

Setting design standards and prototypes for consistent brand and showroom expansion.

Memorable Experiences

Growing consumer interest through interactive and experiential features.

Lasting Impact

Connecting with customers to drive brand awareness and community.


Unifying an organization around a new vision for future impact


Digital Product Design Experience Design Positioning & Purpose Strategic Partner Engagement

The Carlyle Group were seeking communication guidance for their Global Investor Conference – to inform and inspire LPs on Carlyle’s leadership, vision, and investment excellence. We crafted messaging themes driving the conference’s communication strategy, content, and thought leadership, culminating in video content, experience design and conference materials.

To bring Carlyle’s focus on sustainability efforts to life, we developed a strategy and narrative highlighting their ESG impact, and developed an interactive impact report and microsite that allows Carlyle to stay consistent and transparent in their leadership efforts.


Redefining Leadership

Crafting a narrative that represents a new focus in diversity, inclusion and strength in numbers.

Brand Transparency

Building trust through highlighting the firm’s sustainability and diversity efforts through interactive digital touchpoints.

Thoughtful Connections

Establishing relationships with key business partners through creative and social content consistent with the brand’s tone and voice.

“From due diligence through exit, our impact approach at Carlyle is rooted in building better businesses from the bottom up and top down. The Carlyle 2020 Impact Review speaks to our expanded focus on this long-term strategy and demonstrates how our holistic approach is driving change forward even in challenging times”

Kewsong Lee & Glenn Youngkin, Carlyle CO-CEO’s

Using the power of haptics to disrupt a shoe category


Communications Planning Digital Product Design Experience Design

To position Nike as a leader in apparel and innovation and effectively convey Hyperfeel’s breakthrough technology, we designed a sensorial experience – The Art + Science of Feeling – as part of NYFW.

Guests wearing neuro-sensory headsets embarked on a barefoot journey across varied textured surfaces, enhanced through motion-triggered audiovisual elements, that elevated the sensorial experiences of running.

An interactive data visualization display alongside the product grew as attendees participated, providing personal biometric takeaways and aggregated content for Nike’s channels.


Meaningful engagement

Inspiring social engagement from over 30% of visitors.

Target exposure

Creating supplementary programming to expand the ‘drop’ audience from sneakerheads to design students and NYC running crews.

Artistic alignement

Facilitating meaningful partnerships to tell a deeper product story and drive media buzz.


Highlighting a lifestyle brand’s character and community to refresh their flagship experience


Digital Product Design Experience Design Positioning & Purpose Spatial Design

Goop approached us to develop, design and produce their second annual In goop Health wellness summit in NYC.

We delivered creative concepts and a strategic spatial plan, completely re-thinking every stage of the guest experience.

The design and staging of the summit transformed the cavernous space into one inviting self-care and community.

For a frictionless experience, we designed a custom registration platform for guests to register in real-time for treatments, classes, and activities; stand in virtual lines; and process payments.


Seamless execution

Delivering digital solutions and a concierge-style service strategy that continues to be used at In goop Health events.

Experiential design

Transforming 44,000 feet of raw space into a venue for multiple simultaneous activations.

Building the community

Earning recognition and praise from multiple wellness and lifestyle platforms.


Redefining a district as a community, innovation, and culture hub

24+ Half

Experience Design Graphic design Positioning & Purpose Social advertising

Blue Onyx wanted to highlight the narrative of 24+Half, their new innovation district, as an urban rebirth of Paterson, NJ.

We developed and implemented brand and messaging strategy, visual identity, environmental graphics and creative content for the redevelopment site, which features a wide array of public programs and activity spaces. Custom typography makes the logo adaptable for collaborations and initiatives.

To generate enthusiasm for the brand’s message, “Paterson rising,” and boost community engagement, we branded and launched a Covid-19-safe beach party, designing a variety of promotional material and merchandise.


Robust Identity

Forging lasting relationships and collaborations with business partners and community members.

Engaged Community

Building community through events and initiatives in line with the brand’s core mission.

Custom Creative Assets

Encouraging members to celebrate and represent their new neighborhood.

“We’re excited about creating a catalyst for renewal within this historic neighborhood in a way that celebrates Paterson’s entrepreneurial past while looking forward to a sustainable future.”

Levi Kelman, Blue Onyx CEO

Empowering Americans to unite and fight for democracy


Ad Campaign Creative Digital Product Design Influencer Management Positioning & Purpose Social advertising

We worked closely with the ACLU to concept, design, and develop the #OurVoteOurFight experience and campaign. Our campaign strategy and digital experience amplified what was really at stake as a way to increase voter participation in the 2020 presidential election.

Two campaign videos, an interactive web experience, and over a thousand shareable social media assets ensured campaign scalability, strong engagement, and emphasized the impact each voter has on the nation’s future.


Empowered Audiences

Uniting the American population with a single mission and call to action.

Digital Asset Toolkit

Inviting active participation and driving content distribution across multiple social platforms.

Strong Impact

Expanding organizational reach through for an ongoing platform, voice and following.


Identifying what listeners want in a new sound experience


Art Direction Digital Product Design Graphic design Positioning & Purpose Social advertising

Bellosound wanted to position themselves as the go-to music source for event talent, custom playlists, and streaming.

We developed a brand strategy and complete visual identity system that communicated both the brand’s sense of sophistication to clients and coolness to listeners. We designed creative content that governed all promotional material and collateral for live events, social media, and streaming platforms.

Final deliverables also included internal brand guidelines, visual and text standards for use on all company documents to strengthen brand identity from within.


Diverse Assets

Connecting brand offerings and services to key business partners.

Elevated Standars

Building community both internally and externally through a new brand identity.

Social Presence

Establishing brand awareness with creative content across multiple platforms and channels.

“Even if you can’t stay in one of the French Polynesian hotel’s new overwater bungalow suites with infinity-edge plunge pools, try to imagine it while listening to Bora Bora Dreamin’. Curated with DJ/music styling company Bellosound, the songs play at some of the Four Seasons’ restaurants and bars and are as light and frothy as the hotel’s tropical Puura Nui cocktail.”

Forbes Travel Guide

Celebrating an icon’s legacy to chart his second chapter

Tiger Woods | TGR

Brand Identity & System Communications Planning Digital Product Design Innovation Strategy Organizational Consulting

Working with Tiger Woods, we visualized a future for his diverse portfolio and developed a new TGR parent brand for his organization.

The pillars of our strategy – mindset, method, and mastery – guided a new identity design, public launch plan, and internal culture building initiatives.
We created a family of brands to unify his businesses and teams and designed six connected enterprise websites.

Coupled with a revived social media and communications strategy, this digital ecosystem helped catapult Tiger’s return to golf and elevate his vision for his next chapter.


Cohesive Brand Family

Creating lasting strategies to unify messaging, creative, and culture across a diverse portfolio.

Empowered Team

Facilitating new streams of cross-portfolio collaboration.

Digital Community

Creating a user-centered and growth-oriented digital home base that serves as a hub for fans, partners, and collaborators.


Acknowledging the importance of the patient experience to create a better mammogram

General Electric

Consumer Research Experience Design Innovation Strategy Service Design

GE Healthcare wanted to reimagine the mammography process to chart a course for the business’s future.

We organized an accessible learning lab with interviews, panels, workshops, and events to better understand the perspectives of those involved in the mammography process.

Our empathy-driven, patient-focused research revealed pain points with the mammography experience, and guided our product and service strategy design to improve patient experience, testing efficacy and women’s screening rates.

We developed a service layer to GE’s product business – supporting additional, direct monetization of our research findings with GE’s core hospital customers.


360 immersion

Gathering insights from over 1,200 doctors, technicians and patients across the imaging ecosystem.

Product Innovation

Developing features like patient-assisted compression and material adjustments to for a more streamlined experience.

Changing Business Model

Inspiring a business-wide empathic approach to developing new products and services.

“Tasked with completely revamping patient perception of mammography, GE Healthcare […] found a way to put women in control of their own exam [and] made patient comfort a priority. [GE’s] Senographe Pristina has the best of our technology, but it was also inspired by empathy with women.”

Aurelie Boudier, Global Creative Director, GE Healthcare

Honoring the ambitious millennial’s mindset to design an educational roadshow


Brand Identity & System Communications Planning Experience Design Innovation Strategy

Fintech leader SoFi wanted to deepen members’ engagement with their career advisory offering and better understand the full value of their membership.

We created SoFi Accelerate – the first-ever “career incubator” event series inviting young professionals to a day of reflection, inspiration and hands-on coaching.

We designed programming to serve a variety of working styles and career goals. Digital networking touchpoints before, during, and after the event deepened and facilitated connections.

Attendees developed a vision statement, actionable 30-day plan, and gained peer connections and SoFi resources to help them succeed.


Front and Center

Elevating career coaching from an under-used offering to SoFi’s marquee member benefit

Community Content

Creating supplementary ‘best-practices’ content to reach 30,000+ additional SoFi community members across the U.S.

Roadshow Execution

Engaging over 600 SoFi members and prospects in three major markets

“I’m thinking about how I can be a mom and craft a career that also allows me to be ambitious […] SoFi Accelerate helped me realize that achieving this vision doesn’t require me to leave my job – my work could be an asset building my vision.”

Attendee, 32, Management Consultant

Understanding a brand’s bold character to build a physical legacy


Art Direction Brand Identity & System Communications Planning Experience Design

Bulleit partnered with us to conceptualize and design the brand’s first visitor experience in a way that felt true to the brand’s bold and innovative character.
Our experience concept, Barrel to Bar, upended the usual process-focused distillery tour to tell Bulleit’s story through three key points: the ingredients that shape its flavor, the natural environments that shape those ingredients, and the industry team that helped build Bulleit from behind the bar.
Physical and digital elements developed included a bespoke label studio, hyper-local ‘garnish garden,’ multi-sensory tasting experience and interactive exhibits.


Partnership Amplification

Forging three new long-term community, innovation, and environmental partnerships for Diageo.

Evergreen Programming

Developing a long-term creative direction strategy to develop and refresh visitor center programming on an ongoing basis.

360-degree UX

Creating an entire tour experience, from graphics and exhibit curation to tour guide scripts and bespoke app development.

“The tasting experience was unique and really accentuated the senses when tasting. Our tour leader was also very knowledgeable and really taught us how to appreciate what we were tasting. Best tasting experience we had on the Trail!

Visitor, Summer 2019

Transforming a startup storyteller's digital DNA into an IRL presence

CNN | Great Big Story

Brand Identity & System Communications Planning Digital Product Design Experience Design Positioning & Purpose

We worked with CNN to develop a unique format for media buyers to meet Great Big Story, a mobile and social-first video network.
In order to cut through the density of the NewFronts conference circuit and engage critical advertiser audiences, we created a multimedia digital ‘campfire’ experience that honored GBS’s dedication to the art of storytelling. The urban campsite featured four unique storytelling circles, each showcasing GBS content.
The experience balanced an adventurer’s aesthetic with tech-forward design, successfully creating a sense of communal exchange while gathering user-generated data and insights.


New Brand Language

Creating experiential guidelines for the brand to show up consistently in offline contexts.

Data Capture

Using digital capabilities to introduce content to key audiences as well as gather data on engagement, sentiment, and dwell.

Establishing Brand Family

Introducing GBS’s major role within the CNN ecosystem.


Recognizing the hearts and minds of young creatives to inform an inspirational social strategy

Adobe Students

Ad Campaign Creative Influencer Management Positioning & Purpose Social advertising

Adobe partnered with us to create more emotive, peer-to-peer social relationships with Gen Z and millennial users.
Our social strategy aligned the company’s messaging and channels with the mindsets and behaviors of young creatives through user generated content to provide a clear, relatable and inspirational core brand personality.
We developed a 5-month channel and content calendar – inclusive of always-on and topical content – and designed supporting assets. A plug-and-play outreach process deepened audience engagement by highlighting student and influencer work.


Flexible Content Calendar

Developing a proactive, real-time framework for responding to pop culture as it happens.

Empowered Audiences

Showcasing the diversity of creativity and talent by partnering with students and opening a dialogue.

Strong Engagement

Generating a 75% stories completion rate, 6% over average.


Repositioning a legacy brand to facilitate conversations about the future of mobility


Brand Identity & System Consumer Research Experience Design Positioning & Purpose

Ford partnered with us to declare their urban-mobility ambitions with a day-long thought leadership event.
The City of Tomorrow Symposium united government officials, startup founders, cultural tastemakers, and Ford leadership through keynotes and interactive breakout programming. The event also served as a platform to introduce Jim Hackett, Ford’s new CEO, and his perspective on the future of mobility.
We integrated multiple program elements to broaden the bounds of the mobility conversation, including collaborations with food truck entrepreneur Roy Choi, urban meditation team The Big Quiet, and production designer Alex McDowell.


Problem-Solving Platform

Designing an interactive space dedicated to diagnosing, analyzing and proposing solutions.

Facilitating Discussion

Convening experts and enthusiasts in numerous fields to discuss the key issues our cities need to address.

Brand Positioning

Showcasing the company’s forward-thinking trajectory and industry leadership.

“I had such an amazing time at #CityOfTomorrow with so many amazing and cool people, thank you all for coming and sharing your time w/ me. Thank you @Ford for inviting me to come and speak about a future made for all of us! ”

Event Attendee

Harnessing powerful voices to generate meaningful conversations

Harvard GSD

Digital Product Design Graphic design Positioning & Purpose

Following the events of 2020, Harvard GSD’s Alumni Council recognized the need to leverage their voice and facilitate discussion around pressing global challenges.

We developed Design Impact, a global content platform and virtual speaker series that opens conversations around how design can help solve today’s issues. We worked with key members to align Design Impact’s agenda with the school’s mission and to attract a global audience.

Thoughtfully curated themes, speakers, and content ensures the initiative’s continued relevance, and showcases the impact of Harvard’s designers on global challenges.

Purposeful Content

Inspiring constructive conversations and impactful discussions.

International Reach

Uniting global design pioneers and thinkers in a shared mission and purpose.

Meaningful Partnerships

Collaborating with multiple organizations and institutions to build awareness and support.


Turning an upscale brand’s virtual presence into material form

Tamara Mellon

Art Direction Graphic design Social advertising Spatial Design

Tamara Mellon approached us to expand her shoe brand’s identity into her first brick-and-mortar store in SoHo, NYC – the epicenter of luxury and global shopping hub.

Within a tight footprint, we developed a spatial framework to fit a unique modular shelving system and designed environmental branding content including signage, graphics, and wallpapers.

Carefully selected materials and lighting ensured optimal visual merchandising and created a tailored space for high-end customer experiences.

We designed a pop-up mobile shoe truck to further increase brand awareness and boost engagement on social media.


Thoughtful Design

Crafting a bespoke customer experience journey through form, materials, textures and color.

Brand Expansion

Expanding the brand’s established online presence into new areas of influence and growth.

Powerful Media Impact

Generating community engagement through hashtags and re-posts on social media.

“our retail store is mimicked after my closest. We display all of the shoes that we have available by size, which allows our customers to easily try on pairs at their leisure without having to wait for a sales associate to go in the back and fetch more sizes.”

Tamara Mellon for Forbes

Identifying the perspectives and priorities of financial advisors to build better value-add tools


Digital Product Design Innovation Strategy Organizational Consulting Service Design

New York Life Investment’s sales team needed a program to open doors, stay relevant with financial advisors and better serve and support women investors.

We developed More Than Investing – a platform combining proprietary research on emerging financial segments with “how-to” tools for advisors, including pre-packaged masterclasses and webinars, videos, and snackable content. The platform’s scalability and internally manageable approach ensured its long-term success.

Since going live on IWD 2019, the program has opened new doors and given NYLI sales reps the ability to utilize new research and implement guidance.


Opening Doors

Enabling sales team access to key advisor offices weeks after launch

Going Against Goliath

Replacing a larger competitor’s offering in at least one major branch

Advisor Reciprocity

Driving increased interest in NYLI product line in participating offices

“I met with one of my advisors recently and shared some of the research. From there we [scheduled] a women-focused event and immediately discussed support and business levels.
This valuable information has helped strengthen the relationship and he is looking at a few of our funds in addition to [bond products] he was already using.

NYLI Sales Team Member

Generating meaningful connections centered around a core mission


Communications Planning Consumer Research CSR Digital Product Design Experience Design Positioning & Purpose

As part of a new CSR messaging strategy, Delta wanted to prove that it is not just an airline, but a mission-led connections company.

We developed the To & From podcast with StoryCorps featuring interviews with guests from worldwide who share stories of leaving home and finding new ones.

To celebrate the podcast’s launch, we hosted an event designed to unite diverse travelers in meaningful conversation. Conversation buttons, a digital portrait gallery, and interactive globe fostered new relationships.

Strategy and design guidelines were codified for Delta in a To & From Playbook.


Strengthened Messaging

Proving the company’s mission and purpose with a narrative focused on diversity and inclusion.

Go Bold

Partnering with a notable organization to deliver a wide-reaching and significant engagement.

Actionable Creative

Bringing the strategy to life through consumer-facing narratives.


Recognizing what urbanites value to reposition a leading property developer

AP Thailand

Communications Planning Consumer Research Positioning & Purpose Service Design

AP Thailand wanted to orient their brand towards a more empathic offering that could anticipate the future of urban living and shifts in urbanites’ expectations.

We crafted a brand strategy and communications plan that enabled AP Thailand to form more meaningful relationships with their customers and inspire innovative new offerings across their portfolio of products, services and experiences.

We developed an internal strategy and ‘train the trainer’ curriculum, encouraging senior leaders to employ the new empowerment-centered brand within their teams.


A Powerful Purpose

Rallying an entire organization around a core reason for being.

Deepening the Portfolio

Inspiring new offerings driven by meaningful consumer relationships.

Evolved Ways of Working

Codifying new ways of thinking, acting and being to promote a more healthy and productive culture – for employees as well as consumers.

“You’ve shown us how dedicated your team is to help AP lift the company’s purpose to the next level.”

Brand Team Lead