We employ a phased process with distinct outputs. This approach ensures forward momentum, continuous ideation, collaboration, feedback and iteration.

Process
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Explore

Researching and discovering to generate new insights and build a strong understanding of the brand landscape, using empathy as a lens to examine the problem from multiple angles.

Process
Syndicate

Throughout this phase, we leverage our proprietary empathetic design methodology and cultural intelligence technology.

The confluence of consumer, context, and company is where we find the greatest brand potential.

Syndicate

Consumer Behaviors

The pain points, desires, aspirations of audiences – whether they’re internal employees or customers.

Contextual Forces

The direct and indirect competitive set, as well as the larger forces of society, politics, and culture.

Company Realities

The character, culture, beliefs, and offerings of the business and its brand.

Solve

Translating our research, insights, and opportunities into creative solutions that are culturally and contextually relevant and suited for purpose. We pressure test our strategy, messaging and campaign concepts through consumer co-creation and internal workshop sessions to ensure we remain true to our emphatic design promise.

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Critical to this stage and the success of our work is establishing a Brand Code, which ensures that the north star and surrounding strategy comes from within the organization. This organizes and articulates the foundational tenets of a brand, helping internal and external audiences understand who it is, what it does, and why it matters.

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Collaboration is an essential step in our empathy-process. We constantly involve different voices and perspectives to ensure we’re creating effective programs, products, positionings, and experiences. This allows us to align on a brand purpose and brand code that resonates with consumers.

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Develop

Refining, building, and developing the platform, tactics and decision tools to enable application. We are knee-deep in creation, bringing brands to life through developing ad campaign content, digital experiences, visual identity, creative copy, and spatial and experience design.

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Apply

Implementing approved solutions in order to deliver against objectives, create measurable impact, and add further understanding for the future. We continue to test and learn, using data and feedback to optimize performance, and are committed to ensuring that the work we do directly impacts the lives of the people we have built it for.

Process
Syndicate